Making Sneakypedia

Sneaky Productions is a company that started two years ago with a popular digital art project (NFTs) that sold out in six seconds and remains an all-time top 20 collection. They’ve expanded into physical products like plush toys and trading cards.

They represent an incredible vibrant community in need of a place for fans to discover more art and lore.

Making Sneakypedia is a 10 episode unfolding mini-series.

Episode 01

We have it all: design mock-ups… structured data… web-ready images!

Challenge was: how to turn it all into an incredible over-stuffed lore rich and interactive storykeep website.

We’re going to have to approach this like scientists.

Episode 02

I arrived at Sneaky Island to assess the situation directly.

Really, there’s no other way. When building web communities nothing is more important than capturing the information schema. It’s “the thing” guiding all design decisions.

Once we understand the “shape” of everything we can begin to build out a web presence for this community.

Episode 03

Tonight’s the night!

We’re springing this trap.

Watch as we build the draft sneakypedia from scratch!