Magic paths

The medium that carries your narrative should be as dynamic and engaging as the story itself.

One webpage. Many visitors.

With a traditional website, that page is already pre-rendered and served without context to each visitor.

What if your webpage read more like a choose-your-own-adventure? What if it could automagically reveal just the right offer to the right person at the right time?

This is what Tract Stack was designed for.

Facilitate zero-party disclosure

This is a content-driven website for a particular audience.

If you’ll tailor your message based on specifics of your audience, Tract Stack allows you to do this.

Drop-in yes | no or likert scale prompts throughout the reader experience and visitors can self-identify through engagement/interaction. The user journey can unlock content pathways and adaptive calls-to-action.

There are 3 types of widgets available:

Belief widget

Specify a Belief Slug (no spaces, letters only), specify a Question Prompt, and select a scale from yn = Yes or no, tf = True or false, interest = Interested or not interested, agreement = agrees or disagrees, likert = strongly agrees, agrees, neither agrees nor disagrees, disagrees, strongly disagrees

Any user who engages with this widget will have their response tagged and recorded in a privacy-first manner.

Toggle belief widget

Specify a Belief Slug (no spaces, letters only), specify a Question Prompt.

Any user who engages with this widget will have their response tagged and recorded in a privacy-first manner.

Identify As widget

IdentifyAs is a special case. It operates as a Belief widget but instead of selecting a scale you set an Identify As target.

Specify a Belief Tag, Question Prompt, and Identify As target (no spaces, letters only).

For instance: you may have content for three different user personas. Write an identify as widget into the website content and invite disclosure through the narrative. Belief Tag = UseCase and Identify As target could be PersonaA.

Once UseCase=PersonaA is set, special calls-to-action and offers will now be revealed all throughout the website.

Content pathways

A story fragment (e.g. web page in your Tract Stack) may have hidden content panes. These will show only under specified conditions.

Display on matching belief

Through the belief widgets, users can disclose zero-party attributes about themselves. For instance, to specify a preference for non-technical information.

In your Story Keep it’s easy to specify these conditions using a selector=value simple match. E.g. UseCase=PersonaA, UseCase=PersonaB,PersonaC, or UseCase=* which remains hidden if UseCase is unset, otherwise show

Exclude on matching belief

Similarly, you can exclude a pane based on a matching criteria. It will show by default unless a match is found.