What is Tract Stack?

Tract Stack is the Adaptive Engine for the Free Web. Traditional CMS software suffers from “amnesia” - forcing you to broadcast the same static monologue to every visitor. Tract Stack allows you to press engagement - creating privacy-first, responsive narratives that treat every visitor like an individual, not a statistic.

It is the infrastructure for the mass-produced handshake. By moving “memory” from the browser to the server, Tract Stack empowers creators to build Brand Universes that identify intent and open “Hidden Doors” for their most valuable users.

Built on the bleeding edge of performance: Astro for speed, HTMX for fluid interactivity, and a compiled Golang backend for state management. Data is handled by lightweight SQLite by default, with scalable Turso cloud support for high-volume growth.

The Philosophy: Stop Guessing, Start Asking

Current web personalization is broken. It relies on Behavioral Inference - digital stalking disguised as customer service.

The Assumption: Netflix thinks you love action movies because you watched one Jason Statham film.
The Reality: You were just bored on a Tuesday.

This is the “Assumption Web.” It guesses, and it usually gets it wrong.

The Solution: Declarative Adaptation

Tract Stack represents a fundamental shift. Instead of inferring what a user wants via “creepy” third-party trackers, we let the user tell us.

When a visitor interacts with a Tract Stack site, they aren’t just clicking links; they are signaling intent. The system listens to these signals and updates the narrative instantly. We call this Smart Triage - acting like a nurse, not a brochure.

How It Works: The “Hidden Door”

On a standard website, what you see is what you get. On a Tract Stack site, the page is a series of Hidden Doors.

Every page contains content variants that are invisible by default. These doors only open when a user signals they are ready to walk through them.

The Visit: User arrives. The “Public” content loads instantly.
The Signal: User interacts (clicks a button, answers a poll, lingers on a section).
The Handshake: The Logic Engine updates the user’s state securely on the server, ensuring session continuity.
The Reveal: The “Hidden Door” opens via HTMX, revealing tailored content without a page refresh.

This creates a privacy-first journey. The personalization happens because the user chose it, not because a cookie tracked them.

Key Capabilities

The “Press” (Story Keep)

You don’t just build pages; you manage a Brand Universe. The internal editor allows you to:

Design by Prompt: Create sections instantly using Generative Architecture.
Define Logic: Set the rules for which “Hidden Doors” open for which users.
Protect Integrity: All content is stored as semantic Markdown, ensuring that even dynamic content is fully indexable by search engines.

Signal Analytics (Listening, Not Tracking)

Traditional analytics measure “Hits.” Tract Stack measures Attention. Because the system is server-side, we can see exactly where the conversation thrives and where it dies.

The Listening Events:

GLOSSED - They scanned it.
READ - They absorbed it.
WATCHED - They engaged with video.
CLICKED - They signaled intent.

The Conversion Engine

Conversion isn’t magic; it’s timing. With Tract Stack, you don’t show a “Buy Now” button to a stranger. You create Magic Paths - tailored calls-to-action that only appear once the user has signaled enough interest to be receptive.

The Problem We Solve

For the Brand: Stops you from burning your best traffic with generic messaging.
For the User: No more surveillance. Just a website that actually listens.
For the Tech Stack: No plugins, no bloat. Just a compiled, secure, high-performance engine.

The “Free Web” Press by At Risk Media