Google Analytics

TractStack can integrate with Google Analytics to send engagement events and provide additional analytics capabilities alongside the built-in analytics system.

Setup Process

1. Obtain Google Analytics Measurement ID

Create a Google Analytics 4 (GA4) property:

1. Visit Google Analytics
2. Create new account or use existing account
3. Set up GA4 property for your domain
4. Copy the Measurement ID (format: G-XXXXXXXXXX)

2. Configure in StoryKeep

Add your measurement ID through StoryKeep:

1. Access Advanced Settings (Admin only)
2. Navigate to integrations section
3. Enter Google Analytics key in the provided field
4. Save configuration

The measurement ID will be stored in your site configuration.

Event Integration

Automatic Event Forwarding

TractStack automatically forwards internal events to Google Analytics:

Core events sent to GA:

• Page views: When visitors load story fragments
• Content engagement: Reading, scrolling, and interaction events
• Belief interactions: Widget usage and preference declarations
• Impression clicks: Call-to-action notification interactions
• Custom events: Site-specific tracking events

Event Mapping

TractStack to GA4 event mapping:

• PAGEVIEWED → page_view
• CLICKED → click
• READ → engagement
• Impression → impression_click
• Belief events → belief_declaration

Enhanced Analytics

Custom Dimensions

Set up custom dimensions in Google Analytics to track belief-based visitor segmentation:

Recommended custom dimensions:

• Visitor Persona: Track declared identity (Developer, Manager, etc.)
• Engagement Level: Anonymous vs Known Lead status
• Belief Categories: Preference declarations
• Content Personalization: Whether visitor sees personalized content

Goal Tracking

Configure goals in Google Analytics:

• Lead generation: Email capture and form submissions
• Engagement depth: Reading completion and time on site
• Belief completion: Preference declaration frequency
• Conversion events: Business-specific goal completion

Privacy Considerations

Data Sharing

What gets sent to Google Analytics:

• Page views and navigation: Standard web analytics
• Engagement events: Content interaction without personal data
• Belief categories: Preference types without visitor identity
• Goal completions: Conversion events

What is NOT sent:

• Personal information: Email addresses or contact details
• Session identifiers: TractStack-specific session data
• Detailed belief values: Specific preference declarations
• Individual visitor tracking: Personal behavior patterns

Compliance

Privacy compliance considerations:

• Cookie consent: Google Analytics requires consent in many jurisdictions
• Data processing agreements: Review Google’s terms for your region
• Visitor notification: Inform visitors about Google Analytics usage
• Opt-out options: Provide mechanisms for visitors to decline tracking

Configuration Options

Advanced Settings

Additional GA4 configuration:

• Enhanced measurement: Automatic scroll, outbound clicks, site search
• Conversion events: Mark important events as conversions
• Audience segments: Create visitor segments based on behavior
• Attribution modeling: Track visitor journey across sessions

Custom Event Tracking

Send additional events to Google Analytics:

// Example custom event
gtag("event", "custom_action", {
  custom_parameter: "value",
  event_category: "engagement",
  event_label: "specific_action",
});

Reporting and Analysis

Google Analytics Reports

Available GA4 reports:

• Real-time: Live visitor activity
• Acquisition: How visitors find your site
• Engagement: Content performance and interaction
• Conversions: Goal completion and business outcomes

TractStack-Specific Insights

Enhanced reporting with TractStack integration:

• Belief-driven segmentation: Visitor analysis by declared preferences
• Content personalization impact: Engagement before/after belief declaration
• Adaptive content performance: Effectiveness of personalized experiences
• Lead generation analysis: Path from anonymous to known visitor

Troubleshooting

Common Issues

Events not appearing in GA:

• Verify measurement ID: Ensure correct ID format (G-XXXXXXXXXX)
• Check configuration: Confirm settings saved in StoryKeep Advanced section
• Real-time testing: Use GA4 real-time reports to verify event delivery
• Browser extensions: Ad blockers may prevent GA tracking

Data discrepancies:

• Different methodologies: TractStack and GA may count events differently
• Privacy settings: Visitor privacy controls affect GA tracking
• Bot filtering: GA filters some automated traffic
• Time zone differences: Ensure consistent time zone settings

Verification Steps

Confirm integration is working:

1. Check real-time reports in Google Analytics
2. Trigger test events on your site
3. Verify event parameters are being sent correctly
4. Monitor for 24-48 hours for full data flow

Best Practices

Data Strategy

Effective GA integration:

• Define clear goals: Set up meaningful conversion events
• Segment visitors: Use belief data for visitor analysis
• Monitor performance: Regular review of key metrics
• Privacy compliance: Respect visitor privacy preferences

Analysis Approach

Combine TractStack and GA data:

• Use TractStack: For detailed belief and engagement analysis
• Use Google Analytics: For broader web analytics and acquisition data
• Cross-reference insights: Validate findings across both systems
• Focus on actionable metrics: Concentrate on data that drives decisions

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Google Analytics integration provides additional web analytics capabilities while TractStack’s built-in analytics focus on belief-driven engagement and content personalization insights.