Resend Email

TractStack integrates with Resend for sending transactional and marketing emails. Resend provides a developer-friendly email API with high deliverability rates and detailed analytics.

Setup Process

1. Create Resend Account

Visit Resend
Create your account
Navigate to API Keys section
Create a new API key with appropriate permissions
Copy the API key (starts with re_)

2. Configure in StoryKeep

Add your API key through StoryKeep:

Access Advanced Settings (Admin only)
Navigate to integrations section
Enter Resend API Key in the provided field
Save configuration

The API key will be stored securely in your site configuration.

Email Capabilities

Transactional Emails

Automated system emails:

Welcome messages: New user registration confirmations
Password resets: Secure password change requests
Form submissions: Contact form and inquiry confirmations
System notifications: Important account or system updates

Marketing Emails

Promotional and engagement emails:

Newsletter campaigns: Regular content updates and announcements
Lead nurturing: Automated email sequences based on visitor behavior
Event notifications: Webinar, product launch, or update announcements
Re-engagement campaigns: Win back inactive subscribers

Integration with TractStack Features

Lead Generation Integration

Automatic email capture:

Form submissions: Automatically add contacts to email lists
Belief-based segmentation: Segment contacts based on declared preferences
Lead scoring: Enhanced lead data with engagement history
Progressive profiling: Build detailed contact profiles over time

Analytics-Driven Campaigns

Data-informed email marketing:

Engagement data: Use TractStack analytics to inform email strategy
Content preferences: Send content based on declared interests
Behavioral triggers: Email campaigns based on site interaction patterns
Conversion tracking: Track email impact on site goals

Email Templates and Personalization

Dynamic Content

Belief-driven personalization:

Persona-specific content: Different email content for different visitor types
Interest-based messaging: Content tailored to declared preferences
Experience-level adaptation: Beginner vs advanced content in emails
Dynamic subject lines: Personalized based on recipient data

Template Management

Email template organization:

Transactional templates: System-generated email formats
Marketing templates: Campaign and newsletter designs
Responsive design: Mobile-optimized email layouts
Brand consistency: Templates matching site branding

API Integration

Backend Implementation

TractStack includes backend infrastructure for Resend integration:

API wrapper: Simplified interface for sending emails
Error handling: Robust error management and retry logic
Rate limiting: Respect Resend API limits
Logging: Track email sending success and failures

Email Sending

Programmatic email dispatch:

// Example email sending through TractStack
const emailData = {
  to: "recipient@example.com",
  subject: "Welcome to TractStack",
  template: "welcome",
  personalizations: {
    name: "John Doe",
    useCase: "Developer",
  },
};

List Management

Contact Segmentation

Organize contacts by:

Belief categories: Group by declared preferences
Engagement level: Active, inactive, and highly engaged segments
Content interests: Topic-based subscription preferences
Lead stage: Awareness, consideration, decision phases

Subscription Management

Contact preferences:

Opt-in management: Clear consent and subscription confirmation
Preference centers: Allow contacts to choose email types and frequency
Unsubscribe handling: Easy opt-out with preference retention
Re-engagement: Win-back campaigns for inactive subscribers

Deliverability and Performance

Email Deliverability

High delivery rates with Resend:

Domain authentication: SPF, DKIM, and DMARC setup
Reputation management: Shared high-reputation sending infrastructure
Bounce handling: Automatic bounce and complaint management
List hygiene: Tools for maintaining clean contact lists

Analytics and Tracking

Email performance metrics:

Delivery rates: Successful email delivery statistics
Open rates: Email open and engagement tracking
Click-through rates: Link click and website traffic from emails
Conversion tracking: Email impact on site goals and conversions

Compliance and Privacy

Email Compliance

Regulatory compliance:

CAN-SPAM: US anti-spam law compliance
GDPR: European privacy regulation adherence
CASL: Canadian anti-spam legislation compliance
Unsubscribe requirements: Legal unsubscribe option in all emails

Privacy Protection

Data handling best practices:

Consent management: Clear opt-in and permission tracking
Data minimization: Only collect necessary contact information
Secure storage: Encrypted contact data storage
Right to deletion: Honor contact deletion requests

Automation and Workflows

Automated Email Sequences

Trigger-based campaigns:

Welcome series: Multi-email onboarding sequences
Belief-based nurturing: Automated emails based on declared preferences
Engagement triggers: Emails based on site interaction patterns
Conversion sequences: Automated sales and conversion workflows

Workflow Integration

TractStack trigger events:

Form submissions: Automatic email responses
Belief declarations: Triggered email sequences
Goal completions: Congratulations and next-step emails
Inactivity triggers: Re-engagement campaign initiation

Troubleshooting

Common Issues

API key problems:

Invalid key: Verify API key format and permissions
Rate limits: Monitor for API usage limit exceeded errors
Domain verification: Ensure sending domain is verified in Resend

Email delivery issues:

Spam filters: Check email content and sending practices
Bounce management: Monitor bounce rates and list quality
Authentication: Verify SPF, DKIM, and DMARC records
Reputation: Monitor sender reputation and delivery metrics

Best Practices

Email marketing optimization:

List quality: Maintain clean, engaged contact lists
Content relevance: Send targeted, valuable content
Frequency management: Avoid over-emailing subscribers
Testing: A/B test subject lines, content, and send times

Resend integration provides reliable email delivery with TractStack’s belief-driven personalization, enabling targeted email campaigns that respect visitor preferences and privacy.