Analytics

TractStack includes comprehensive analytics that automatically track visitor engagement without requiring additional setup or third-party tools. Every content section becomes a data point for understanding audience behavior.

Real-Time Analytics Overview

Automatic Event Tracking

TractStack monitors engagement across all content without configuration:

Core events tracked:

PAGEVIEWED: Visitor loads a page
ENTERED: Visitor scrolls to a content section
READ: Visitor spends time reading content (dwell time)
GLOSSED: Visitor quickly scans content
CLICKED: Visitor interacts with buttons, links, or widgets
WATCHED: Visitor engages with video or media content
Impression: Visitor interacts with call-to-action notifications

Time Period Analysis

Available reporting periods:

Past 24 hours: Real-time daily patterns
Past 7 days: Weekly trends and patterns
Past 28 days: Monthly overview and growth

Key Metrics Dashboard

Primary metrics:

Total Events: All tracked interactions
Anonymous Visitors: First-time or unidentified visitors
Known Leads: Returning visitors with saved preferences
Total Leads: Email addresses collected through forms

Engagement depth:

Average session duration
Pages per session
Bounce rate by content section
Return visitor percentage

Event-Level Analytics

Page Performance

Story Fragment (page) metrics:

View count: Total page loads
Unique visitors: Distinct individuals viewing page
Average time on page: Engagement duration
Exit rate: Percentage leaving from this page

Pane (section) metrics:

Enter rate: Visitors reaching this section
Read completion: Visitors fully engaging with content
Interaction rate: Clicks, form fills, widget usage

Content Engagement Patterns

Reading behavior:

Scroll depth: How far visitors read
Reading velocity: Speed of content consumption
Attention hotspots: Most-engaged content areas

Interaction analysis:

Click-through rates: Button and link effectiveness
Form completion: Lead generation performance
Widget engagement: Belief system interaction rates

Belief-Driven Analytics

Preference Declaration Tracking

Belief widget analytics:

Interaction rates: How often visitors engage with belief widgets
Preference distribution: Most common belief declarations
Conversion impact: How beliefs affect content engagement

Personalization effectiveness:

Content revelation: When hidden content becomes visible
Engagement lift: Increased interaction after personalization
Journey completion: Visitors reaching desired outcomes

Adaptive Content Performance

A/B testing through beliefs:

Default vs personalized: Engagement comparison
Belief-specific content: Performance by visitor segment
Progressive disclosure: Effectiveness of content unfolding

Lead Generation Analytics

Visitor Classification

Anonymous visitors:

First-time visitors: New to your site
Returning anonymous: Multiple visits without identification
Engagement level: Interaction depth without personal data

Known leads:

Identified visitors: Email provided or preferences saved
Engagement history: Long-term interaction patterns
Belief profiles: Accumulated preference data

Lead Capture Analysis

Form performance:

Conversion rates: Form completion percentages
Field analysis: Which fields cause abandonment
Optimal placement: Best-performing form locations

Email collection:

Newsletter signups: Subscription rates
Content gates: Performance of gated content
Progressive profiling: Gradual information collection

Geographic and Device Analytics

Visitor Demographics

Geographic insights:

Country and region: Visitor origin analysis
Time zone patterns: Peak engagement hours
Language preferences: Content localization insights

Device and browser:

Mobile vs desktop: Platform usage patterns
Browser distribution: Technical compatibility insights
Screen resolution: Design optimization data

Performance by Segment

Regional differences:

Engagement patterns: Cultural content preferences
Conversion rates: Geographic performance variations
Content effectiveness: Regional content optimization

Advanced Analytics Features

Custom Event Tracking

Belief system events:

Preference changes: When visitors update beliefs
Content revelations: Hidden content becoming visible
Journey progression: Movement through adaptive pathways

Business-specific events:

Goal completions: Custom conversion tracking
Product interactions: E-commerce specific metrics
Service inquiries: Contact and consultation requests

Cohort Analysis

Visitor cohorts:

Acquisition date: Performance by first visit time
Belief profiles: Behavior by declared preferences
Engagement level: High vs low interaction visitors

Retention analysis:

Return rates: How often visitors come back
Engagement evolution: How interaction deepens over time
Preference stability: Consistency of declared beliefs

Data Export and Integration

CSV Export

Available exports:

Lead data: Contact information and engagement history
Event logs: Detailed interaction data
Page performance: Content effectiveness metrics
Belief analytics: Preference declaration patterns

Export features:

Date range selection: Custom time periods
Filtered data: Specific segments or events
Scheduled exports: Automated reporting

Third-Party Integration

Google Analytics:

Event forwarding: Send TractStack events to GA
Custom dimensions: Belief-based visitor segmentation
Goal tracking: Conversion funnel analysis

Email marketing platforms:

Lead synchronization: Automatic contact list updates
Behavioral triggers: Engagement-based email campaigns
Preference mapping: Belief-driven email personalization

Privacy-First Analytics

Data Protection

Privacy compliance:

No personal data collection without explicit consent
Session-based tracking: Temporary visitor identification
Belief anonymization: Preference patterns without identity

GDPR/CCPA compliance:

Data minimization: Only necessary data collection
Right to deletion: Visitor data removal capabilities
Consent management: Clear opt-in/opt-out mechanisms

Anonymous Analysis

Aggregate insights:

Pattern recognition: Visitor behavior trends
Content optimization: Performance-based improvements
User experience: Journey optimization insights

Performance Optimization

Content Strategy Insights

High-performing content:

Engagement leaders: Most interactive content sections
Conversion drivers: Content leading to desired actions
Retention factors: Elements keeping visitors engaged

Optimization opportunities:

Low engagement areas: Content needing improvement
Dropout points: Where visitors commonly leave
Conversion barriers: Obstacles to goal completion

Technical Performance

Site speed analytics:

Load time impact: Performance effect on engagement
Mobile optimization: Device-specific performance
Content delivery: Geographic performance variations

Analytics Interpretation

Key Performance Indicators

Engagement KPIs:

Average session duration: Overall site stickiness
Events per session: Depth of interaction
Return visitor rate: Content value demonstration

Conversion KPIs:

Lead generation rate: Visitor to lead conversion
Belief completion rate: Preference declaration frequency
Goal achievement: Business objective completion

Actionable Insights

Content optimization:

Improve low-performing sections
Amplify high-engagement content
Optimize conversion paths

Personalization enhancement:

Refine belief triggers
Improve content relevance
Optimize adaptive pathways

TractStack’s analytics provide deep insights into visitor behavior while maintaining privacy. Use these insights to continuously improve content relevance and visitor engagement.